Ed Nacional is a Creative Director, Designer & Illustrator.

CREATIVE DIRECTION

From 2017 to 2025, I served as the Creative Director for Commerce at The New York Times, with a primary focus on the New York Times Store. My role spanned the entire creative lifecycle of a product, from initial concept and development to sourcing makers and vendors, overseeing product photography, and managing on-site and marketing campaigns.

I built and led the creative team, growing it from a two-person operation to a robust group of talented designers, art directors, illustrators, and photographers. The team size was flexible, scaling up or down depending on the workload. I was proud to always remain an active designer on the team and to contribute to the work in in more than just the high level creative direction.

Please come back as I am working on a full case study of my tenure in this position.

LINKS

This was an article published in The New York Times about me and my team’s process of making products.
Here is a video on the story, craft and quality and making of The New York Times debossed mug.

DESIGN AND ILLUSTRATION

Below is small collection of design and illustration work. It is a mix of brand identity systems, commissioned illustration, editorial illustration and more.

Follow @ednacional

Contact me hello@ednacional.com