Design & Illustration
THE BACK STORY

When I first started working on the store, it was clear that the products, marketing and visual identity were not living up to design caliber of the wider company.
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While the existing commerce team led the operational and business refresh, I came on board to direct the creative strategy and visual language. We purged the majority of the existing inventory and started fresh.


After a year of dedicated development, we relaunched on Shopify with a cohesive new look—spanning new products, website, and art direction.




Over the years we continued to polish the store brand, but our North Star has never wavered: creating a brand experience that mirrors the integrity and quality of the journalism we support.

PROJECT CREDITS: CREATIVE DIRECTION: ED NACIONAL, ART DIRECTION: GABRIELA ALFORD, PHOTOGRAPHY: JENS MORTENSEN
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