THE BACK STORY

When I first started working on the store, it was clear that the products, marketing and visual identity were not living up to design caliber of the wider company.
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While Steve Mayne stepped in to optimize the business and operations, I came on board to direct the creative strategy and visual language. We purged the majority of the existing inventory and essentially started fresh.





After a year of dedicated development, we relaunched on Shopify with a cohesive new look—spanning new products, website, and art direction.





Over the years we continued to polish the store brand, but our North Star has never wavered: creating a brand experience that mirrors the integrity and quality of the journalism we support.





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