While the existing commerce team led the operational and business refresh, I came on board to direct the creative strategy and visual language. We purged the majority of the existing inventory and started fresh.




After a year of dedicated development, we relaunched on Shopify with a cohesive new look—spanning new products, website, and art direction.




Over the years we continued to polish the store brand, but our North Star has never wavered: creating a brand experience that mirrors the integrity and quality of the journalism we support.