The Birthday Collection
The Birthday Collection has always been one of our strongest sellers, and for good reason. A book capturing front pages from the day you were born through every birthday since is a hard concept to beat. The redesign was about honoring that and elevating it.






The newspaper, reimagined as a lasting object.




The bound editions bring the full experience, each personalized with a name and birth date and finished in either leatherette or linen.





A clean, modern introduction to the collection. Unbound front pages for a younger generation, personalized and ready to explore.


PROJECT CREDITS: CREATIVE DIRECTION: ED NACIONAL, DESIGN: SARA PENA, BETSY TSAI, MELIA TANDIONO, PHOTO ART DIRECTION: SARA PENA, PHOTOGRAPHY: JENS MORTENSEN




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