Design & Illustration
The Birthday Collection
The Birthday Collection has always been one of our strongest sellers, and for good reason. A book capturing front pages from the day you were born through every birthday since is a hard concept to beat. The redesign was about honoring that and elevating it.


PROJECT CREDITS - CREATIVE DIRECTION: ED NACIONAL, DESIGN: ED NACIONAL, SARA PENA, BETSY TSAI, MELIA TANDIONO, ART DIRECTION: SARA PENA, PHOTOGRAPHY: JENS MORTENSEN


The newspaper, reimagined as a lasting object.





The bound editions bring the full experience, each personalized with a name and birth date and finished in either leatherette or linen.

PROJECT CREDITS - CREATIVE DIRECTION: ED NACIONAL, DESIGN: ED NACIONAL, SARA PENA, BETSY TSAI, MELIA TANDIONO, ART DIRECTION: SARA PENA, PHOTOGRAPHY: JENS MORTENSEN


A clean, modern introduction to the collection. Unbound front pages for a younger generation, personalized and ready to explore.

PROJECT CREDITS - CREATIVE DIRECTION: ED NACIONAL, DESIGN: ED NACIONAL, SARA PENA, BETSY TSAI, MELIA TANDIONO, ART DIRECTION: SARA PENA, PHOTOGRAPHY: JENS MORTENSEN
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