Ed Nacional ➝ Creative Director,
Designer & Illustrator

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For eight years I served as Creative Director for Commerce at The New York Times, leading the creative vision for the New York Times Store.

My role spanned the full creative lifecycle — from concept and product development to sourcing makers, overseeing photography, and managing the ecommerce platform and all marketing campaigns.

I built and led the creative team from the ground up, growing it from two people to a talented group of designers, art directors, illustrators, and photographers. Through it all, I stayed an active designer, contributing to the work beyond just high-level direction.

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