Ed Nacional ➝ Creative Director,
Designer & Illustrator

Creative Direction

Design & Illustration

Contact

The New York Times Store

For eight years I served as Creative Director for Commerce at The New York Times, leading the creative vision for the New York Times Store.

My role spanned the full creative lifecycle — from concept and product development to sourcing makers, overseeing photography, and managing the ecommerce platform and all marketing campaigns.

I built and led the creative team from the ground up, growing it from two people to a talented group of designers, art directors, illustrators, and photographers. Through it all, I stayed an active designer, contributing to the work beyond just high-level direction.

Full Case Study →

For eight years I served as Creative Director for Commerce at The New York Times, leading the creative vision for the New York Times Store.

My role spanned the full creative lifecycle — from concept and product development to sourcing makers, overseeing photography, and managing the ecommerce platform and all marketing campaigns.

I built and led the creative team from the ground up, growing it from two people to a talented group of designers, art directors, illustrators, and photographers. Through it all, I stayed an active designer, contributing to the work beyond just high-level direction.

Full Case Study →

Everything I learned at The Times went into building Metric, a creative studio helping brands make merch that feels authentically theirs. We handle the full scope from concept and design through manufacturing, art direction, and launch, across retail, events, internal teams, and marketing.

madebymetric.com →

Everything I learned at The Times went into building Metric, a creative studio helping brands make merch that feels authentically theirs. We handle the full scope from concept and design through manufacturing, art direction, and launch, across retail, events, internal teams, and marketing.

madebymetric.com →

Marketing Campaigns