The Early Edition
It was a personal passion of mine to deep-dive into company archives and scout vintage sellers for inspiration. I found genuine excitement in the hunt by uncovering forgotten pieces that bridge the gap between our brand's past and its present.
PROJECT CREDITS - CREATIVE DIRECTION: ED NACIONAL, ART DIRECTION: GABRIELA ALFORD, PHOTOGRAPHY: KYLE DOROSZ
By bringing these stories to the surface, I aimed to celebrate our rich legacy and invite our customers to feel like a living part of our heritage.
PROJECT CREDITS - CREATIVE DIRECTION: ED NACIONAL, ART DIRECTION: GABRIELA ALFORD, PHOTOGRAPHY: KYLE DOROSZ
This archival research served as the foundation for full apparel collections, such as the Early Edition.
This particular project was a collaboration with the New York fashion brand Knickerbocker, resulting in numerous product drops and a Soho pop-up activation. These initiatives allowed us to translate archival inspiration into a modern, physical experience.
PROJECT CREDITS - CREATIVE DIRECTION AND DESIGN: ED NACIONAL, PHOTO ART DIRECTION: ANDREW LIVINGSTON, PHOTOGRAPHY: EMMA TRIM