The Early Edition
It was a personal passion of mine to deep-dive into company archives and scout vintage sellers for inspiration. I found genuine excitement in the hunt by uncovering forgotten pieces that bridge the gap between our brand’s past and its present.



PROJECT CREDITS: CREATIVE DIRECTION: ED NACIONAL, ART DIRECTION: GABRIELA ALFORD, PHOTOGRAPHY: KYLE DOROSZ



By bringing these stories to the surface, I aimed to celebrate our rich legacy and invite our customers to feel like a living part of our heritage.



PROJECT CREDITS: CREATIVE DIRECTION: ED NACIONAL, ART DIRECTION: GABRIELA ALFORD, PHOTOGRAPHY: KYLE DOROSZ



This archival research served as the foundation for full apparel collections, such as the Early Edition.



PROJECT CREDITS: CREATIVE DIRECTION AND DESIGN: ED NACIONAL, DESIGNER: MELIA TANDIONO: ART DIRECTION: KELSEY LIM, PHOTOGRAPHY: PAULA-ANDREA AGUDELO


This particular project was a collaboration with the New York fashion brand Knickerbocker, resulting in numerous product drops and a Soho pop-up activation. These initiatives allowed us to translate archival inspiration into a modern, physical experience.



PROJECT CREDITS - CREATIVE DIRECTION AND DESIGN: ED NACIONAL, PHOTO ART DIRECTION: ANDREW LIVINGSTON, PHOTOGRAPHY: EMMA TRIM

Where it started and where it landed. Artifacts from 1861 and 1905, translated into something new.








In collaboration with Knickerbocker, the Early Edition came to life in Soho, an invitation to experience the collection in person.






 






hello@ednacional.com