When I first started working on the store, it was clear that the products, marketing and visual identity were not living up to design caliber of the wider company. While Steve Mayne stepped in to optimize the business and operations, I came on board to direct the creative strategy and visual language. We purged the majority of the existing inventory and essentially started fresh.
After a year of dedicated development, we relaunched on Shopify with a cohesive new look—spanning new products, website, and art direction. Over the years we continued to polish the store brand, but our North Star has never wavered: creating a brand experience that mirrors the integrity and quality of the journalism we support.