As the Creative Director for Commerce, I led the creative vision for The New York Times Store for eight years. During my tenure, I oversaw the design and development of hundreds of products, annual marketing campaigns, and the online platform, ensuring that every touchpoint reflected the brand's core values.
The following highlights focus specifically on the retail side of my role. While my broader work included licensing, internal projects, and brand collaborations, this selection showcases the products and campaigns that define the branded retail commerce experience.
↓