Elevating to a Lifestyle Brand
After overhauling the basics, we moved beyond 'merchandise.' We began an intentional transition from a simple brand shop to a curated lifestyle destination.
PROJECT CREDITS: CREATIVE DIRECTION: ED NACIONAL, ART DIRECTION: GABRIELA ALFORD, PHOTOGRAPHY: COLLIN HUGHES, STYLIST: SAVANNAH WHITE, CASTING & PRODUCTION: ARTIFEX PRODUCTIONS
Better art direction, stronger photography, and a more intentional visual language turned familiar products into something worth wanting.
PROJECT CREDITS: CREATIVE DIRECTION: ED NACIONAL, ART DIRECTION: GABRIELA ALFORD, PHOTOGRAPHY: COLLIN HUGHES, STYLIST: SAVANNAH WHITE, CASTING & PRODUCTION: ARTIFEX PRODUCTIONS