The Local Edition
The Times has always believed that local journalism matters. This collection was built around that idea, translating a campaign about New York's five boroughs into something people could wear and carry. Each piece tied to a specific neighborhood, each one a way to show your love for the city you call home.
PROJECT CREDITS - CREATIVE DIRECTION: ED NACIONAL, DESIGN: ED NACIONAL, MELIA TANDIONO, ART DIRECTION: KELSEY LIM, PHOTOGRAPHY: PAULA-ANDREA AGUDELO
To ensure authenticity, we cast a representative from each area and photographed them on their home turf, grounding the collection in the real communities it represented.
PROJECT CREDITS - CREATIVE DIRECTION: ED NACIONAL, DESIGN: ED NACIONAL, MELIA TANDIONO, ART DIRECTION: KELSEY LIM, PHOTOGRAPHY: PAULA-ANDREA AGUDELO