We commissioned illustrator Luci Gutiérrez, to help develop a holiday gift guide built around unique gifting personas. This approach provided our audience with a creative and highly curated way to discover products that resonated with their personal gifting style.

This photo-driven approach allowed us to treat our products as icons. By making photography our lead storyteller, we put a spotlight on the craftsmanship, the premium quality, and the unique concepts behind every piece.

A disarmingly cute mascot served as our guide for the Spring season, providing a playful contrast to our core brand identity. This character created by 3D artist Bonnie Lu, brought a sense of lightheartedness to the campaign, leading our audience through our newest collections with a fresh, energetic spirit.