FEATURED COLLECTION ONE
The best merchandise doesn't just carry a brand. It carries a message. These collections were built around specific Times campaigns and the journalism behind them.
The Local Edition
The Times has always believed that local journalism matters. This collection was built around that idea, translating a campaign about New York's five boroughs into something people could wear and carry. Each piece tied to a specific neighborhood, each one a way to show your love for the city you call home.
PROJECT CREDITS - CREATIVE DIRECTION: ED NACIONAL, DESIGN: ED NACIONAL, MELIA TANDIONO, ART DIRECTION: KELSEY LIM, PHOTOGRAPHY: PAULA-ANDREA AGUDELO
To ensure authenticity, we cast a representative from each area and photographed them on their home turf, grounding the collection in the real communities it represented.
PROJECT CREDITS - CREATIVE DIRECTION: ED NACIONAL, DESIGN: ED NACIONAL, MELIA TANDIONO, ART DIRECTION: KELSEY LIM, PHOTOGRAPHY: PAULA-ANDREA AGUDELO