Telling the Story of Quality and Craft
As our product range expanded, I prioritized superior construction and intentional design, seeking out makers and artisans with compelling narratives.
PROJECT CREDITS: CREATIVE DIRECTION: ED NACIONAL, ART DIRECTION: GABRIELA ALFORD, PHOTOGRAPHY: KYLE DOROSZ
We shifted our focus toward integrity by emphasizing the 'who' and the 'how' behind every piece. I am incredibly proud of the collaborations we built and the opportunity to bring the stories of these passionate craftspeople to the forefront.
PROJECT CREDITS: CREATIVE DIRECTION: ED NACIONAL, ART DIRECTION: GABRIELA ALFORD, PHOTOGRAPHY: KYLE DOROSZ