Quality and Craft
As our product range expanded, I prioritized superior construction and intentional design, seeking out makers and artisans with compelling narratives. We shifted our focus toward integrity by emphasizing the ‘who’ and the ‘how’ behind every piece. I am incredibly proud of the collaborations we built and the opportunity to bring the stories of these passionate craftspeople to the forefront.
PROJECT CREDITS: CREATIVE DIRECTION: ED NACIONAL, ART DIRECTION: GABRIELA ALFORD, PHOTOGRAPHY: KYLE DOROSZ
To share the backstory behind one of our best-selling products, we produced a video feature documenting the craftsmanship of our debossed ceramic mugs, crafted by our partners at Franca, a Brooklyn-based studio.