We integrated playful illustrations by Rose Wong with our product photography to create a dynamic holiday narrative. Sprinkling these hand-drawn elements throughout the campaign brought the imagery to life, transforming the gift-finding experience into something both curated and whimsical.
PROJECT CREDITS - CREATIVE DIRECTION AND DESIGN: ED NACIONAL,  DESIGNER: ALBERT SON, PHOTO ART DIRECTION: TIDA TEP, PHOTOGRAPHY: JENS MORTENSEN, ILLUSTRATION: ROSE WONG