Every design decision was made with intention. My team and I obsessed over the details of material, fit, and color to ensure that our everyday merchandise served as a sophisticated extension of the brand identity.
AN EXCERPT FROM
The Story Behind the Times Store by Sarah Diamond
“Mr. Nacional said that while he sometimes feels silly taking an intense approach to little decisions, he then thinks about how deep Times journalists go on their projects and feels emboldened instead. “It’s only fair to do justice to everything because we are creating the things that represent the brand,”